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The Rise of the CM/IO

There’s no escaping the fact that, in our digital, data-driven world, marketing must work hand-in-glove with IT. In fact, marketing is (or at least should be) so data-influenced these days that CMOs and other marketing leaders must be adjunct CIOs of sorts. The “M” of marketing no longer even makes sense without the “I” of Information, and vice versa. Collaboration between these two disciplines, at a level heretofore unseen, is now required. That’s much easier said than done, of course, but these articles may help you put more I in your title (and more M in your CIO’s).

Lots of Talk, Not So Much Action

A recent Forrester/Forbes survey suggests that CMOs and CIOs have begun to trust each other a bit more, but that there’s still ample room for progress. The report calls for CIOs and CMOs to create a “shared business-technology” agenda. Maybe it’s time to invite your CIO out to lunch to talk, and then act.

In 2015, 1 + 1 = 3

Those companies whose CMOs and CIOs work together, merging the brightest consumer-focused thinking with the savviest technological solutions will gain market share this year. That’s the case this article makes, and it’s one we endorse.

When Data’s In the Dark

Many CMOs are finding themselves with significant technology budgets outside the control of the CIO. This “shadow IT” can bring short-term gains, perhaps in exchange for long-term headaches. Read this article to ensure that you’re not one day frightened by a shadow of your own making. 

Get Inside Your CIO’s Head

Make no mistake about it: the ascendency of marketing’s influence on technology is not lost on the CIO community. This article promotes collaboration, yet warns CIOs to be careful of ceding too much ground to CMOs. Reading this will help you appreciate these matters from your CIO’s POV.

Fun With Data: Know When to Hold ‘em…

One way to bond with your CIO is to invite him or her to play some Texas Hold ‘em. Before you do, however, check out this interactive chart that measures the strength of an opponent’s hand. This work is based on about 1.3 trillion possible combinations. Wow.

Photo Credit Tobi Gaulke